For those of you who don’t know me, there are two things I love in life, Clothes and Snapchat. So of course when I saw that the two had been brought together with the arrival of the sponsored Kenzo x H&M collaboration Snapchat filter; I just couldn’t ignore it.
First things first, I think the Snapchat filter is a brilliant idea. In my opinion, it is definitely the best way to engage young people at the moment and is a quick way to get a lot of attention.
The Basics of the Collaboration: Kenzo brings its luxurious jungle style to H&M. The 12th brand to be a part of the annual H&M Designer collaboration project. Providing high end fashion at high street prices. Drops on the 3rd November online and in selected stores.
The Campaign: Jean-Paul Goude was chosen to compliment the bold, unique attitude of the collection with his “cut up style” photography. Opting to disregard traditional use of models in favour of rising artists, actresses and activists such as Chance the Rapper and Rosario Dawson. This is a contrast to the Balmain x H&M campaign last year which starred Kendal Jenner, Gigi Hadid and Jourdan Dunn.
The Runway Show: Directed once again by Jean-Paul Goude, the show was a star-studded event followed by a top class after-party with Ice Cube as the DJ.
The Big Question: Can it live up to the hype of Balmain x H&M?
In my opinion the build up to this collaboration has not been as popular or highly publicised as last years’ counterpart, that could be due to the popularity of the models in the last campaign as opposed to the up and coming artists used by Kenzo.
However, the ethos of Kenzo, despite the bold prints and patterns, appears more understated than that of Balmain. With the Kardashian backing and the ‘Balmain Army’, the collaboration started off on a popular foot. Whereas, Kenzo like to let their clothes do the talking, almost daring people to be brave enough to wear them.
The Bigger Question: Are us mere mortals brave enough to wear them? I know I am.
As much as I adored the Balmain collaboration, and was dedicatedly hitting refresh and frantically adding as many of my chosen items into my basket as possible almost this time last year; I think Kenzo x H&M might just be a winner for me this year.